BUHLER TRADEMARKS AS A MARKETING TOOL


Textiles made from Buhler yarns have one thing in common: They are distinguished by their exclusivity, elegance, performance and top quality. Therefore, more and more customers make use of the Buhler hang-tags for labeling their products. They benefit from the excellent Swiss Quality image and use it as a unique selling proposition.
A particularly successful example for using our trademarks is the company Huber Tricot from Austria which manufactures the underwear line Skiny® from our yarn SwissCotton Organic®. To support the marketing for Skiny®, we have developed a special hang-tag in close cooperation with Huber. Werner Kirchmann, product manager, points out: “We use the organic cotton yarns from Buhler because we trust in the continuously high yarn quality and in the organic raw material production. Of course, we want to inform our customers about these advantages. The jointly developed hang-tags make the textile supply chain transparent and demonstrate that Huber relies on premium yarns made from organically cultivated raw materials for their Skiny® products”. Huber Tricot obtained an extremely positive feedback from the market. Consumers appreciate the transparency and trust in the quality and ecological advantages of the yarn we use.

With our hang-tags, also you can highlight the outstanding quality of your products. The Buhler yarn trademarks are registered and protected in numerous countries in Europe, the U.S. and Asia.

No comments: